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3D Product Configurator on Mobile

Customization on the go

Pacific Yurts, the world’s leading manufacturer of modern high quality yurts, needed to showcase their craftsmanship in a way that aligned with their customer’s purchase journey. Forix developed an intuitive digital shopping experience, and a mobile optimized 3D Yurt Builder, allowing customers to plan, design and purchase from any device.

The Challenge

From desktop to mobile, today’s customers use a variety of devices throughout their purchase journey. Pacific Yurts, the world’s leading manufacturer of modern high quality yurts, knew that their target customers wanted to be on location to create, plan and visualize their dream yurt.

Approach

The new Pacific Yurts website was designed from the ground up to allow customers to plan, design and purchase from any device. In order to better visualize different floor plans and available options, Forix developed a mobile optimized 3D Yurt Builder. Now, customers can create a yurt to their exact specifications and see exactly how it would look set up. In addition to the Yurt Builder, Forix also developed an engaging online shopping experience and 360 Virtual Tours to bring these beautiful yurts to life.

Results

  • 30%

    30% increase in mobile traffic since launch
  • 25%

    25% increase in mobile session duration
  • 20%

    3D Yurt Builder tool now accounts for 20% of all pageviews

PROOF

Thanks to Forix, we have a mobile optimized website that truly showcases our beautifully crafted yurts. Forix took the time to understand how our customers want to shop and helped us create tools, like our new Yurt builder, that empowers our customers to discover, dream and design their own personal high quality yurt.
– Alan Bair, Owner of Pacific Yurts