Browser Cities

Mobile Sales Made Simple

Field Team Enablement

Franklin Control Systems needed to streamline their sales process, empower customers to make informed purchase decisions, and enable distributors to access important technical sales information in the field.

The Challenge

Even as the innovative leader of control systems, Franklin Control Systems didn’t have a way to fully support its sales team and distributors in the field. Sales processes were complicated, time consuming, and relied heavily on the knowledge of distributors.

Approach

By integrating the Magento e­commerce platform into a native sales empowerment app, Forix developed a complete product catalog and technical library accessible both online and offline. Franklin Control Systems’ new app is a conversational sales tool that allows customers to clearly define their needs, and equips sales associates to provide tailored product recommendations.

Results

  • 1.

    Streamlines the sales process.
  • 2.

    Expands customer knowledge base; empowering them to make informed purchase decisions.
  • 3.

    Supports rapid growth with increased sales mobility.

PROOF

We wanted a website and app that reflected our commitment to innovation and customer service, while also streamlining the sales and support process for our reps and distributors. Forix was able to deliver exactly what we were looking for, and then some. Now that the site has launched, they’re helping us leverage this new technology and capture more market share. Forix’s proactive approach means that we’ll have regular analytics and insights to continually improve both our app and new website. I highly recommend Forix as a developer and strategic partner.
– Kurt Schreiner, Marketing Manager of Franklin Controls