It's no secret that mobile e-commerce, or “M-commerce” is taking over the world of online sales. Customers are turning to their mobile phones and tablets to research businesses, compare prices, and buy goods. Statistics show that 61% of people have a better opinion of brands when they offer a good mobile experience. This is reflected directly through sales. Paypal mobile alone has seen an increase of processing almost $14 billion in payments in 2012, over 3 times more than the amount in 2011. With figures like these, it is important that your have a mobile version of your store for your users.
How Is A Mobile Website Different?
Content Prioritization – When your potential customer is using their phone, you only have a few seconds to give them the information they want before they hit the back button and look elsewhere. A desktop style design generates a frustrating navigation process when using a mobile device. By prioritizing your content for a simple user experience, you provide convenience, which turns a potential client into a paying customer.
Different By Design – Designing a layout for mobile requires strategy. There are so many questions to consider. What are the 1 or 2 most important things your customers will be looking for? What parts of your business do you want to highlight? What can you do to convert a sale quickly? By showcasing your business in a quick, mobile friendly manner, and including features such as one-touch calling, you eliminate obstacles to sales or interactions.
How Were Your Black Friday Sales?
On Black Friday, e-commerce sales surged in 2012, with 24% of purchases coming specifically from mobile devices. This is almost double from the previous year. Take a look at the numbers below from the largest online retailers.
The Growth of M-Commerce
- ”M-commerce”, or Mobile E-commerce sales are expected to increase 68% according to Forbes.
- By 2017, M-commerce sales are expected to easily exceed $100 billion, as predicted by eMarketer.
Just a few years ago, most of us considered e-commerce to be exclusively purchases from personal computers. With more buyers than ever before leaving their laptop at home or at the office, it is important to ask yourself – “How much money is being left on the table by not having a mobile or responsive site?” Don't miss out on the changing landscape. It is easier than you think to keep pace with your consumers' buying behaviors.
Have any questions? Contact your Forix representative today!
Sources: paypal.com, mobify.com, uxmatters.com, invision-studios.com, techcrunch.com, techdiem.com, forbes.com