Forix is thrilled to announce the launch of the new GoPro app.
Forix developed a Retail Service iOS and Android app with intuitive UI to help users, including GoPro employees, scan in-store product displays and add new ones to the database. With a custom admin for them to manage stores, POPs (point of purchase), surveys, and content in multiple languages, this app allows an effective global retail management system for managing and monitoring POP displays and their locations.
GoPro is American manufacturer of action cameras, often used in extreme-action videography.
GoPro's rapid growth led to the creation of a massive network of PoP displays in retail outlets around the world. Like many manufacturers, they needed a way to track and manage their retail displays to ensure that their brand presentation was of the highest quality, and to combat their products being sold on the grey market.
Since the launch of the app, over 25,000 stores and counting have been scanned and are now monitored regularly.GoPro has quantifiable data to demonstrate their expansive global retail presence. The retail management app also has developed and mobilized an active network of brand advocates that monitor their PoP display network.